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Social media marketing and ad trends – PRimage view on US trends

Wednesday, July 13th, 2011

PRimage has read some interesting and recent stats on social media marketing and advertising trends for small businesses/local advertisers in the US that we want to share.

Small businesses in the States are clearly looking for new customers on social media platforms – and are taking a positive stance about putting this into the marketing mix. Judy Viitanen believes this trend should be noted by UK small businesses and local advertisers ‘across the pond’!

One emerging area of social media that PRimage is already interested in for our clients is the daily deal sites, such as Groupon and LivingSocial.  We are big fans of both – and Judy often takes advantage of the offers for her own and family use.

From these stats it appears that small businesses are diving into social media with good reason: they give them with much needed exposure to new customers and sales.

A study last month by MerchantCircle shows that although only 9.4% of the businesses polled had offered a daily deal with a group buying site, 77% of those businesses said they would do so again. Of those that said they would offer a deal again, 58% cited it as being effective for customer acquisition, and 24.3% even turned a profit. “Creating a profile on a social network” was named the most effective marketing or advertising tactic used according to the nearly 5,000 local business owners polled by MerchantCircle.

 

 

The Power of PR – Starts with an effective press release, says PRimage

Monday, January 31st, 2011

“If I was down to my last dollar, I’d spend it on PR” – Bill Gates


Want to get noticed and promote your business or product? A well-written press release that is timely, interesting and news-worthy is vital!  It is one of the most cost-effective ways of getting your message out when you have something to announce regarding your business. But to be effective, a press release must focus on the most newsworthy, interesting and unique element to emphasise the news angle. Equally important is to ensure that your news release gets to the right people, at the right media outlets.

Judy Viitanen and the PRimage team develop newsworthy, well-written press releases that have the appropriate messaging, personality and tone to reflect your business. If there is a news angle, you can bet that we’ll find it, and we can present it to the media with an appealing journalistic style. Our press release writing services are timely, efficient and comprehensive. Contact us today for a free consultation and estimate.

Need To Get Noticed? Try Third-Party Endorsement, says PRimage

Wednesday, January 26th, 2011

Looking for some postive ‘buzz’? Don’t have a big budget?  Don’t worry.  Primage MD, Judy Viitanen, says that getting your company, product or service noticed and talked about by customers – and increasing your sales – really doesn’t mean spending hundreds or even thousands of pounds on an advertising campaign. Sometimes the greatest customer buzz costs nothing at all.

Over the years, PRimage has discovered that Third-party endorsements are one of the best ways you can achieve interest in your business without spending a lot of money. Expensive advertising campaigns, no matter how exciting, do not guarantee your success. Third party endorsements don’t require the same overhead and pose much less of a financial risk. While you may not get blanket national interest, you can certainly generate buzz, build your clientele and increase your profits.

The media can be a powerful partner in helping you build your business. Third-party coverage from reputable media outlets is recognised as an objective, credible endorsement. Customers certainly take note …

For example … You see an ad for a new local Indian take-away restaurant; it claims to have the best curries in the area. It catches your interest, but then again every restaurant ad says they have the best food and menus. Then you read an article by the local newspaper restaurant reviewer who raves about the choice and quality, deeming it the best he’s ever had.

Which is going to really convince you to try that restaurant? Chances are the restaurant review is going to give you the push you need. Third-party endorsements – whether by the media, a local organisation or a prominent member of your community – give your product or service the validation for which customers often look.

To find out more, and discuss your publicity needs, please contact Judy Viitanen at PRimage, on: +44(0)17278744137, Mobile: 07717691845, or Email: judy@primage.org