qianshanwanshui blog
Smartphones « PRImage

Posts Tagged ‘Smartphones’

Americans’ love of new mobile technology: PRimage comment

Thursday, August 2nd, 2012

Over three-quarters of Americans age 43 and under now use a smartphone, according to new figures.  Growth is set to continue and, by mid – 2013, the number of consumers with smartphones will increase 53% from 99 million to 151 million. Forecasts suggest that Android users will continue to outstrip iPhone users – 48% vs. 32%.

Judy Viitanen and PRimage believe that marketers need to take note and optimize their campaigns according to consumers’ increasing obsession with mobile technology. There’s no escaping the fact that mobile will dominate content consumption in the future.

Smartphone Stats

Wednesday, June 20th, 2012

Latest from the Apple Developers Conference – Fascinating!

Tuesday, June 12th, 2012

PRimage is fascinated to hear the latest announcements: Apple is certainly bringing a lot of new features to the table!

The new iteration of iOS will have over 200 new features, and a few of them are outlined below. iOS 6 will be coming to iPhone models from the 3GS and later, the 4th generation iPod Touch, and the 2nd and 3rd iPads generations. They have announced a new notification center with not only Twitter integration, but Facebook is coming along for the ride this time. You can now like everything from photos to apps in the App Store, and you can post things to Facebook in the same way that you could with Twitter in iOS 5.

They have also updated Siri to be able to do even more things and provide even more information. Siri can now launch apps, and Apple showed off a lot of new questions that Siri can answer such as sports statistics and turn-by-turn navigation right from Siri itself. Apple has also added a new app called Passbook that virtually transforms your iPhone into a gift card and event ticket wallet. You can now receive notifications of when you are near a store at which you have money to spend or when a boarding pass at an airport gets updated. Apple even released a template for third-party developers to implement their own services into Passbook. They have added a “Do Not Disturb” function to iPhone as well that allows you to shut off notifications and specify exactly what comes through and when. You can set a VIP list for email so you receive specific notifications from senders right to the lock screen. Facetime also be available over a cellular connection, which will revolutionize how much people use the service when they are out and about.

Apple has also kicked Google out their maps equation by launching their own maps complete with turn-by-turn navigation. This maps service will be crowd-sourced, and with the huge number of iOS users out there, this could definitely take the place of Google Maps without a problem. 3D maps are also available and looks extremely fluid and well-designed.

Facebook Integration

Apple’s system-wide integration of Facebook = Users can login to their Facebook account in iOS 6 and have instant access to Facebook in apps, the web browser and Siri. Developers can also easily add access within their apps. Facebook contacts will get integrated in iOS 6, and events and birthdays can also sync with the calendar.

iOS 6

iOS 6 will be compatible with iPhone 3GS, 4 and 4S models, the fourth-generation iPod touch, the iPad 2 and of course the new iPad. That said, not every feature will be available on every device.

Developers will have access to the first beta on iOS 6 now. Customers can expect to see iOS 6 on their devices in the Autumn. It will support the iPhone 3GS and later, the second and third generation iPads and the fourth generation iPod touch.

  • Siri can now launch apps
  • Siri can now Tweet
  • Siri is smart about sports. It can pull in scores, game summaries and player stats.
  • Siri integrates with Yelp and OpenTable for restaurant reviews and reservations
  • Siri in iOS 6 will also integrate with Rotten Tomatoes for movie times and reviews.
  • Siri is also available in a slew of new languages.
  • Siri will get hands-free integration in lots of in-car systems.
  • Siri is coming to the new iPad.

New MacBook

The newest line of MacBooks will feature a faster processor, USB 3, and high-definition FaceTime cameras. With the retina display, Apple CEO Tim Cook says the Next Generation MacBook will be “the most beautiful computer we’ve ever made.”

The new MacBook Air will enjoy a major power upgrade with a third-generation Core processor with Intel turbo boosting, up to 3.2GHz. The computers will also sport up to 8GB of RAM and 512GB of flash storage. “The Next Generation MacBook Pro” will overhaul the existing computer; the retina display and 15.4-inch 2880 x 1800 screen makes it the world’s highest-resolution notebook display. The Next Generation is about as thin as a MacBook Air, and is the lightest MacBook Pro in Apple history.

Apple Maps

The updated Apple version of Maps will be available in the release of iOS 6.

The new maps bring turn-by-turn directions to iOS, as well as fun features like Siri integration and 3D Flyover, which let you experience places in highly detailed 3D.

Turn-by-Turn Directions: The Apple version of maps brings turn-by-turn navigation to the iPhone, accompanied by a traffic view, and anonymous real-time crowdsourced incident reports for traffic problems you encounter along the way.

Siri Integration: Maps are also integrated in with Siri, allowing you to ask Siri to do things like find your nearest gas station or how long it will take for you to reach your destination.

3D Flyover: A Flyover feature also lets you see the scene in 3D, much like the 3D Maps Google announced last week. Images are rendered in real time, and are exceptionally detailed 3D. You can choose to check out a destination you’re driving to using the mapping application, or even just check out somewhere you’d like to travel.

Over the past three years, Apple has acquired three mapping companies: Placebase, Poly9, and C3 Technologies, the latter two focused specifically on 3D mapping making releasing its own mapping solution an obvious next step.

New Phone APP Enhancements

In the phone app, Apple has added a new mode that will make it easy for users to remind themselves to call or text-back later, if they can’t take a call right now. There is also a “Do Not Disturb” mode. Messages will still come to your phone, but the screen won’t light up or make any noise. There are also new ways to group contacts and control how their calls are handled.

Way to go Apple!

Facebook, iOS, & app marketplace – PRimage comment

Monday, June 11th, 2012

As keen observers of mobile trends, PRimage has noted some interesting new data which points to the important role that both iOS and Facebook are playing in the app marketplace.

  • Facebook is playing an important role in app discovery and reportedly drove people to the Apple App Store 83 million times in May.
  • FB reports that seven of the top 10 grossing iOS apps and six of the top 10 Android apps had integrated with Facebook as of May. Facebook does not appear to be making money from these apps. This move appears to be about having reach and relevance into the mobile app world, not about driving revenue in the short-term.
  • The Facebook App Center began rolling out to people in the U.S. earlier this month, with more than 600 apps and is the latest example of how Facebook is trying to boost its mobile offerings. At launch, the App Center features mobile and web apps, such as Draw Something and Pinterest. It also lets users browse the apps their friends use and provides personalized recommendations.
  • The mobile integration includes making the App Center available in the Facebook iOS and Android apps. Users can also send apps they find on their computer to their mobile device using the “Send to Mobile” feature.
  • New data also shows that seven out of 10 apps built are for iOS – and that Apple continues to gain further support from developers, with iOS having a 69 percent share of new project starts in apps for the first quarter of 2012 while Android had a 31 percent share.
  • Apple has been the clear leader in terms of apps for a while, with developers choosing to invest their budgets in iOS apps first. However, FB is also clearly beginning to play a bigger role in app discovery, driving integrations with iOS and Android.
  • It seems that a key point of differentiation between iOS and Android for developers is how much more money they are likely to generate on the former. It is useful for us to note that for every $1 a developer earns on iOS, it will earn about $0.24 on Android.
  • While iOS offers developers a compelling proposition, the fragmentation of the Android ecosystem drives complexity and costs for developers.
  • Latest stats show that the iPad commanded 88 percent of worldwide user sessions between January and March of this year while the Samsung Galaxy Tab had a 9 percent share and the Kindle Fire 3 percent.
  • The Samsung Galaxy S II had an 18 percent share of worldwide app user sessions in May, all the others had shares less than 10 percent. This means that each additional device a developer supports will deliver only a small increase in distribution coverage.
  • Stats show that the majority of consumers are running on an Android operating system that is three to four iterations old.

PRimage managing director, Judy Viitanen, believes that from this data it is clear that iOS should be the lead platform for developers; and that while developers can’t ignore Android, it should be their second platform. She is part of a startup app development company in the US, and is a firm believer that developers should also integrate Facebook’s Open Graph to have access to its single sign-on feature and get a bump in free, organic traffic from Facebook.

Watch this space for more comments, as the Apple Worldwide Developer Conference starts today in San Francisco, Google’s I/O conference kicks off on June 27, also in San Francisco.

Mobile Phone Market Dynamics – PRimage ponder …

Thursday, June 7th, 2012

Having read a news report today on a report that claims Mobiles ‘will outnumber people in five years’, Judy Viitanen pondered on this, thinking that they probably already do in some countries. However, PRimage feel it may be a while before smartphones outnumber dumbphones!  We were interested to discover more … and as ever, the US is the barometer for latest trends.

So PRimage found a press report on new data from ComScore –  our favourite source of digital business analytics – which shows that for the three-month average period ending in April, 234 million Americans age 13 and older used mobile devices.

The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.9 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 50.8 percent of smartphone subscribers, while Apple captured 31.4 percent.

Apple continued to grow its share in the OEM market, ranking third with 14.4 percent (up 1.6 percentage points), followed by Motorola with 12.5 percent and HTC with 6.0 percent.

Top Mobile OEMs
3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jan-12 Apr-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.4% 25.9% 0.5
LG 19.7% 19.2% -0.5
Apple 12.8% 14.4% 1.6
Motorola 13.2% 12.5% -0.7
HTC 6.4% 6.0% -0.4

Smartphone Platform Market Share

More than 107 million people in the U.S. owned smartphones during the three months ending in April, up 6 percent versus January. Google Android ranked as the top smartphone platform with 50.8 percent market share (up 2.2 percentage points). Apple’s share of the smartphone market increased 1.9 percentage points to 31.4 percent. RIM ranked third with 11.6 percent share, followed by Microsoft (4.0 percent) and Symbian (1.3 percent).

Top Smartphone Platforms
3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jan-12 Apr-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 48.6% 50.8% 2.2
Apple 29.5% 31.4% 1.9
RIM 15.2% 11.6% -3.6
Microsoft 4.4% 4.0% -0.4
Symbian 1.5% 1.3% -0.2

Mobile Content Usage

In April, 74.1 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50.2 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.0 percent (up 0.5 percentage points). Accessing of social networking sites or blogs increased 0.3 percentage points to 36.0 percent of mobile subscribers. Game-playing was done by 33.1 percent of the mobile audience (up 1.3 percentage points), while 25.8 percent listened to music on their phones (up 1.3 percentage points).

Mobile Content Usage
3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jan-12 Apr-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 74.6% 74.1% -0.5
Used downloaded apps 48.6% 50.2% 1.6
Used browser 48.5% 49.0% 0.5
Accessed social networking site or blog 35.7% 36.0% 0.3
Played Games 31.8% 33.1% 1.3
Listened to music on mobile phone 24.5% 25.8% 1.3

INTERNET USAGE & SOCIAL NETWORKING ON THE UP! – PRIMAGE COMMENT

Wednesday, August 31st, 2011

There have been significant changes in the way people connect to the Internet in recent years – and PRimage always keeps apace with these trends, for our communications insights and for our client projects.  So, Judy Viitanen has been reviewing the new statistic released today in the National Statistics Opinions Survey on how British consumers/individuals access the Internet and why.  

It’s great news to know that19 million households in Great Britain now have an Internet connection! This represented 77 per cent of households, up from 73 per cent in 2010.  The data is fascinating – and very encouraging for everyone like PRimage who do work in the social media arena.  Judy and the PRimage team are especially interested in the insights that the data reveals as to extent to which young people communicate via social networking.

These stats are really valuable in that they give the most up-to-date picture yet of the growing role mobile is playing in the digital divide: 45 percent of the Internet-using population has taken to mobile devices to go online in the past year. And PRimage believe that the rise in usage among 16-24 year-olds is most impressive: 71 percent today are using mobile devices to go online, compared to 44 percent only a year ago. In the last 12 months, six million people accessed the Internet for the very first time on their mobile phones.

The figures also highlight how much smartphones and advanced feature phones, combined with low-cost data plans and WiFi, are transforming how the internet is consumed. It looks like the UK is standing out as one of the leaders in this sense.

PRimage also follows trends in the US in this area, and we have noted that although it’s not a 100%, like-for-like comparison, but as a point of reference, comScore has recently released data that showed that in the U.S. some 41 percent of consumers used the mobile web browsers on their handsets in the last three months.

Our PRimage comms work covers a lot of messaging and marketing on social media sites, so we were not surprised to see that social networking proved to be the most popular activity among 16 to 24 year old Internet users in 2011, with 91 per cent saying they took part in social networking on websites such as Facebook or Twitter.  

However, we were encouraged that this was not an activity limited to the younger age groups, with almost one fifth (18 per cent) of Internet users aged 65 and over – indicating that they participated in social networking. In our view there’s a lot of opportunity to max this! Overall, social networking was more popular among women, at 60 per cent, than men, at 54 per cent.

Men were more likely to participate in professional networking over sites such as LinkedIn in 2011, with 16 per cent of male Internet users having used this online facility compared to just 9 per cent of women. It was most popular among those aged 25 to 34, with 18 per cent using these sites.

Other key stats of interest include:

  • Using the Internet to sell goods or services, for example via auction sites such as eBay, saw large growth in 2011. Over 12 million people, at 31 per cent of Internet users, sold goods or services online, compared to 7.9 million (21 per cent) in 2010. Just under half of those aged 25 to 34 (45 per cent) used the Internet for this activity.

In 2011 almost half of Internet users connected to the Internet, using a mobile phone, while away from the home or office. There were 17.6 million mobile phone Internet users in 2011, representing 45 per cent of Internet users, compared to 8.5 million users (23 per cent) in 2009.

  • Just over one in five (21 per cent) Internet users made telephone or video calls online in 2011. This activity is one which is not dominated by a specific age group, with older age groups showing similar patterns of use to the younger age groups. Of those aged 65 and over, 17 per cent used this technology, compared to 22 per cent of those under 24.

Overall, the UK has some 37.7 million Internet users at the moment. That means that nearly 17 million of us have used our mobile phones to access the mobile internet.

  • Other “mobile” devices such as laptops and tablets are also making a big impact: 38 percent of people say they have used these kinds of devices to access the internet. That’s on top of mobile phone usage, by the way.
  • WiFi is big: usage of hotspots has doubled in the last year to 4.9 million users (13 percent of internet users).
  • People over the age of 65 are the least likely to use a mobile to access the internet—only eight percent of internet users in that age group have used mobile devices to do this. (A market opportunity?)
  • In terms of what it is that people are doing when they go online, it looks like social networking is a key driver of usage. Among adults, 57 percent say they have used social networks online, compared to 43 percent a year ago. Among that much-coveted demographic of 16-24 year-olds, the number is amazingly high: 91 percent. To compare to the comScore, in the U.S., around 30 of mobile phone users in the country used their devices to access social networks.

GB Household Internet Usage

Year Per cent  
2007 61  
2008 65  
2009 70  
2010 73  
2011 77  
Base: All GB households    
     
     
 Household Internet  
type, GB, 2007 and 2011  
Year Broadband Dial up
2007 84 16
2011 93 2
Base: All GB households    
     

The use of wireless (Wi-Fi) hotspots also increased markedly with 4.9 million people using hotspots at hotels, restaurants, airports etc., compared to 0.7 million people in 2007.

SMARTPHONES SUCCESS! … NOT JUST STATUS SYMBOLS

Friday, July 15th, 2011

Interesting research from the Pew Internet and American Life project reveal  the rise of “cell mostly” smartphone users who use their handhelds as their number one way to get online. These users — young, mostly minority, under 30, and with little or no college education — have less access to high-speed internet service and less income to buy laptops or desktops. PRimage is interested in these statistics – clearly for millions of Americans, their home computer is their cell phone.

 Nearly one-third of cell owners say they own a smartphone, and most of them are young and working. Use is highest among Americans in their mid-twenties through mid-thirties (58% of 25-34 year olds own a smartphone) and nearly half of full-time employees (48%) have a smartphone of some kind. Ownership drops off among 40-year-olds, and 13% of retirees said they use a smartphone.