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Posts Tagged ‘social media marketing’

PRimage offers PR & Marketing Package for Startups.

Thursday, June 14th, 2012

Our Startup PR Package is flexible, affordable, and can scale with your company’s growth

This added value offering is aimed at new companies who need to get their budding business and products off to a healthy start.  We can help you get your name out there, create buzz, and help you stand out and get noticed.

We understand the challenges you face.  And we know that marketing and PR play a vital role in the life of a startup. We offer tangible, powerful, meaningful, and effective PR, marketing and social media solutions that fit your budget and your objectives.

Marketing Accelerator

And when you are ready to develop your business further, we can work with you on a strategic marketing and social media plan. Your personalised road map to success!

Social Media Strategies

Maximising the power of social media is a ‘must’ for any business – and especially startups. PRimage can help you develop your social media networks and messaging to achieve impact.

Interested in learning more?

Call 07717691845 or email judy@primage.org for more information.

Facebook, iOS, & app marketplace – PRimage comment

Monday, June 11th, 2012

As keen observers of mobile trends, PRimage has noted some interesting new data which points to the important role that both iOS and Facebook are playing in the app marketplace.

  • Facebook is playing an important role in app discovery and reportedly drove people to the Apple App Store 83 million times in May.
  • FB reports that seven of the top 10 grossing iOS apps and six of the top 10 Android apps had integrated with Facebook as of May. Facebook does not appear to be making money from these apps. This move appears to be about having reach and relevance into the mobile app world, not about driving revenue in the short-term.
  • The Facebook App Center began rolling out to people in the U.S. earlier this month, with more than 600 apps and is the latest example of how Facebook is trying to boost its mobile offerings. At launch, the App Center features mobile and web apps, such as Draw Something and Pinterest. It also lets users browse the apps their friends use and provides personalized recommendations.
  • The mobile integration includes making the App Center available in the Facebook iOS and Android apps. Users can also send apps they find on their computer to their mobile device using the “Send to Mobile” feature.
  • New data also shows that seven out of 10 apps built are for iOS – and that Apple continues to gain further support from developers, with iOS having a 69 percent share of new project starts in apps for the first quarter of 2012 while Android had a 31 percent share.
  • Apple has been the clear leader in terms of apps for a while, with developers choosing to invest their budgets in iOS apps first. However, FB is also clearly beginning to play a bigger role in app discovery, driving integrations with iOS and Android.
  • It seems that a key point of differentiation between iOS and Android for developers is how much more money they are likely to generate on the former. It is useful for us to note that for every $1 a developer earns on iOS, it will earn about $0.24 on Android.
  • While iOS offers developers a compelling proposition, the fragmentation of the Android ecosystem drives complexity and costs for developers.
  • Latest stats show that the iPad commanded 88 percent of worldwide user sessions between January and March of this year while the Samsung Galaxy Tab had a 9 percent share and the Kindle Fire 3 percent.
  • The Samsung Galaxy S II had an 18 percent share of worldwide app user sessions in May, all the others had shares less than 10 percent. This means that each additional device a developer supports will deliver only a small increase in distribution coverage.
  • Stats show that the majority of consumers are running on an Android operating system that is three to four iterations old.

PRimage managing director, Judy Viitanen, believes that from this data it is clear that iOS should be the lead platform for developers; and that while developers can’t ignore Android, it should be their second platform. She is part of a startup app development company in the US, and is a firm believer that developers should also integrate Facebook’s Open Graph to have access to its single sign-on feature and get a bump in free, organic traffic from Facebook.

Watch this space for more comments, as the Apple Worldwide Developer Conference starts today in San Francisco, Google’s I/O conference kicks off on June 27, also in San Francisco.

Facebook Facts & IPO – PRimage like!

Tuesday, April 24th, 2012

Yesterday Facebook released amendments to their S-1 filing document. Ahead of its public offering Facebook has placed a  $77bn valuation on itself – and has revealed that it is to pay $550m for a batch of Microsoft payment formerly owned by AOL.

Facebook expects to raise $5 billion in its IPO, which may value the company at close to $100 billion. The company will trade on the NASDAQ under the ticker symbol “FB.” The company now employs 3,539 people full time

Judy Viitanen and the PRimage team reviewed the latest S-1 document and found the following insights and stats very interesting.  We hope you do too!

Here are some key stats from the amendment:

  • Monthly active users now total 901 million (up from 680 million a year ago).
  • Daily active users are up to 526 million (up from 372 million last year).
  • Monthly mobile users now total 488 million.
  • 300 million photos are uploaded to the site each day.
  • 3.2 billion Likes and Comments are posted daily.
  • 125 billion friendships are forged per day.
  • Facebook will pay $300 million in cash, plus 23 million shares of common stock for photo-sharing app Instagram.
  • If the Instagram deal falls through, Facebook will pay $200 million.
  • Revenue for the first quarter of 2012 was $1.058 billion, up from $731 last year.
  • Net income dropped to $205 million for the quarter, down from $233 last year.

Facebook History & Milestones

Facebook’s Floatation – PRimage ponders ‘will it be an investors dream?’

Friday, April 20th, 2012

As a social media strategist, Judy Viitanen is a keen advocate of Facebook and its ‘Platform Power’!  With 800+ million users worldwide and 4 billion items shared every day, Facebook is the undisputed titan of the social network sites.

Rumours suggest its highly-anticipated flotation is expected to happen on May 17.  Judy Viitanen and the PRimage team will watch with interest … We wonder if it will prove to be an investors dream. Is the $100bn valuation likely?  Facebook’s estimated revenues last year were $4.3bn – with $3.8bn coming from advertising and $470 from Facebook Credits.

Watch this space ……

PLATFORM POWER! PRimage loves social media!

Thursday, April 19th, 2012

Social Media Messaging & Marketing is the grist to our mill!

At PRimage we work with your team to make sure you’re taking full advantage of the appropriate social media platforms — or take over your “identities” for you altogether.

SOCIAL MEDIA NEWS BYTES – PRimage share

Wednesday, April 11th, 2012

Mid-week news snippets that have caught our attention ….

  • Facebook IPO May 16?

The long-awaited Facebook IPO could go live as early as May 16, according to reports on CNBC’s “Fast Money Halftime Report” that Facebook will launch a road show to back its IPO either May 7 or 14, and the company’s “plan A” is to begin trading either May 16 or 17, a Wednesday and Thursday, with “plan B” moving that date back to pricing the stock Thursday, May 24, and beginning trading the following day. According to CNBC, Facebook is committed to going public before Memorial Day, Monday, May 2.

·         Spotify launches web buttons

Embeddable “play buttons” are being offered to bloggers and others by Spotify to help sign up new subscribers.

  • Smart devices attract new readers

Increased penetration of smartphones and tablets has been a bright spot for news organizations facing readership declines. Research shows that US consumers are reading news across platforms, but also suggests that they’re not yet being driven to news sites specifically by social media.

  • Adult females prime audience for American Online Video advertisers

US consumers in their prime parenting and business career years make up the greatest percentage of online video viewers. Not surprisingly, they are also the most desired target audience among US online video advertisers—but they are not the consumers most likely to view ads in full.

Is social media in your budget? “It should be!” – says PRimage

Tuesday, April 10th, 2012

In her work as a PR consultant and social media strategist, that’s the advice that PRimage managing director, Judy Viitanen, gives to clients and associates.

Social media allows companies to interact directly with customers – and create buzz!

http://www.emarketer.com/Article.aspx?R=1008951&ecid=a6506033675d47f881651943c21c5ed4

PRimage: Prescription to positive PR …

Saturday, April 7th, 2012

Judy Viitanen and the PRimage team adopt this process of the ’5 P’s to achieve successful PR and social media messaging for our clients and for our tech start-up business, Happy Habitat:

  1. Plan
  2. Predict
  3. Position
  4. Prevent
  5. Persevere

Foundations and Pillars for Influence …. PRimage follows these!

Saturday, April 7th, 2012

Reach

Resonance

Relevance ….

The ’3 R’s’ for the foundations to successful influencing ….. Judy Viitanen and PRimage  endorse this approach